AVAILABILITY

Can the customer actually buy the product?

•Consistent in-stock across SKUs

•City / store-level availability

•Right pack sizes listed

•Minimising lost sales due to OOS

Without availability, demand cannot convert into sales.

VISIBILITY

Is the brand discoverable at the moment of intent?

•Search & category visibility

•Keyword rankings

•Sponsored placements

•Digital shelf presence vs competitors

Without visibility, available products remain unseen.

PRICE

Is the value proposition competitive at checkout?

•Price parity across platforms

•Discount & promo effectiveness

•Perceived value vs competition

•Margin-safe pricing strategy

Without the right price, visibility doesn’t convert.

2. INSIGHTS & DECISIONS

What to fix and what to scale

•Which SKUs deserve ad spend

•Which keywords & categories to prioritize

•Where pricing or promos are blocking conversion

•Where to pause or reallocate budgets

3. EXECUTION Via CAMPAIGNS

Where insights turn into action

•Search & category campaigns

•SKU-wise budget allocation

•City / store-level optimization

•Continuous bid, keyword & placement tuning

4. Feedback Loop

Execution improves data, data improves execution

•Weekly performance reviews

•Learnings fed back into campaigns

•Scaling only what delivers ROI